Case Study: Chennai Silk Palace – E-Commerce Website for Traditional Wear
Project Overview
Chennai Silk Palace (CSP), a traditional Indian clothing retailer, required a clean, elegant, and conversion-driven e-commerce platform to showcase their wide range of Kanchipuram silk sarees and ethnic collections. The website was designed to balance visual luxury with practical usability, especially for a culturally conscious audience.
Project Goals
Showcase the luxury and craftsmanship of silk sarees.
Improve product discoverability and navigation.
Enable smooth e-commerce functionality.
Create a mobile-responsive, accessible experience for Indian and international users.
Target Users
Women aged 25–60, mainly from South Asian communities, shopping for festivals, weddings, and religious occasions.
Fashion-conscious individuals interested in handloom and traditional textiles.
Users in Malaysia and India, based on footer location branches.
Outcomes
Increased Conversion Rate due to clear CTAs and modern product page design.
Improved User Engagement through high-quality visuals and easy navigation.
Boost in Average Order Value with “You May Also Like” and collection displays.
Reduced Bounce Rate with faster product discovery and a compelling homepage.
Mobile-First Consideration
While screenshots are desktop-focused, the layout and element sizing hint at responsiveness. All clickable elements, grid structures, and typographic hierarchy are designed with adaptability in mind.
Enhancement
Filters/Sorting: Add filters on collection pages (e.g., color, fabric, price range).
Language Toggle: Tamil/English for regional reach.
Search with Predictive Text: To assist product discovery.
User Login/Profile Area: To manage orders and wishlists.
Product Zoom/360 View: Helps with fabric details and user confidence.
Customer Reviews: Social proof on product pages.
Conclusion
The Chennai Silk Palace website combines cultural sensitivity with functional design. It presents traditional Indian wear with elegance, making the online experience as rich as the products themselves. The website serves as a strong foundation for both local and international growth.